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HK1837 Offline
#21 Posted : Monday, 26 March 2018 6:52:38 PM(UTC)
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I'm happy with my original statement, at least until we find the actual assembly date of the first Monaro (which is probably next week sometime) or Noel Bedford finds an old diary we may never know the true Birthday.

Have fun, nothing wrong with the anniversary of the press embargo date or the anniversary of the press drive date, both are significant dates, as is the official release date on 21st July.
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Warren Turnbull Offline
#22 Posted : Monday, 26 March 2018 8:22:09 PM(UTC)
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Official release is not 21st as not all of the information was given at that time, Holden deliberately held some items back that were not handed out until the drive day at the raceway on the 22nd.

I have the dates of the pilot runs somewhere.

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HK1837 Offline
#23 Posted : Monday, 26 March 2018 8:50:53 PM(UTC)
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Either way, both dates were planned for the big show. Press release 21st and drive day 22nd.

I have the "Vehicle to car sales" predicted dates (as of 21/3/68) for the first coupes, but those are not necessarily the actual assembly dates. The first one is 1/4/68, a 186 auto Monaro, Elizabeth assembly Sales Promotion car.

The first GTS looks to be standard GTS but with a mockup console (as consoles not yet available), 9/4/68 vehicle to car sales. Also a Sales Promotion car.

The other car is the Woodville tryout car, 186 manual Monaro, vehicle to car sales 5/4/68.

First GTS327 30/4/68, still an 80737 with optional 327.

There is also 3 x coupes as Assembly Plant tooling tryouts predicted for 23/5/68 for Dandenong, 2 x Monaros (1 or each transmission) and a GTS, V8 auto 2.78 LSD.

It looks like the predicted on line pilot coupes are for 6/6/68 for Dandenong, Pagewood and Acacia Ridge and 14/6/68 for Elizabeth. No on line pilot coupes listed for Mosman Park. There is a note against Elizabeth that says Volume Production for coupes predicted for 20/6/68 (and Brougham 27/6/68), but not clear if this is just for Elizabeth or for all assembly plants.
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Warren Turnbull Offline
#24 Posted : Monday, 26 March 2018 9:31:05 PM(UTC)
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The actual Press release is dated "For release 9am Monday July 22, 1968"

First sentence starts "GMH today announced the three versions of the new Holden Monaro..." Many of these press releases were not delivered until after 9.00am Monday morning, there is a great list of procedures and people responsible to ensure this happened, with deliveries to metro papers by GMH couriers and regional newspapers were posted on Saturday afternoon with very strict instructions that it was not to make the morning post, so as to ensure no delivery before 9.00 am Monday.

So I do see that the press convention started on the 21st, and that there was a viewing of the cars etc etc etc. But the release is official for the 22/7.

But there are lots of dates to celebrated, November 1967 is when we could have celebrated the birth of the GTS, as that has not changed, same goes for the the 37 body style as these were signed off way back then, and as you know there were some that have already celebrated these dates and see the cars as 67 models not 68.

It is widely believed that the celebration of the first Holden is the 28th of November 1948. The name "Holden" was decided, there were cars built and press preview all before this date, so why do we not celebrate any of those dates? 28/11/48 is the equivalent of 22/7/68.

If you wish to celebrate all the other dates then so be it.
commodorenut Offline
#25 Posted : Monday, 26 March 2018 10:06:36 PM(UTC)
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I have to agree with that. Nov 1948 is considered the birth of the 48-215, likewise October '78 for the first Commodores, despite both having names & pilots run many months prior.

Terry's book is full of release date data - that is what is considered to be the birth of the new model, new name etc.

You don't see them celebrating the Calais name from '83 when it was locked in. March '84 is considered the first Calais.

Likewise VL Commodores weren't released until '86, but I have tag details off 2 from December '85, which were customer sales (most likely from initial dealer stock), not pilots.
But do we suggest the VL is a 1985 model?
Cheers,

Mick
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HK1837 Offline
#26 Posted : Tuesday, 27 March 2018 6:13:05 AM(UTC)
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I have never said there is anything wrong with the 21st or 22nd July as anniversary dates Warren, it was you implying other key dates were less significant. All I said was that the 22/3/68 is the first time the Monaro name was widely distributed within GMH, hence the 50th birthday for the Monaro name, and the 50th birthday for the Monaro car has to be when the first car was completed, not when the world was told about it. The 22nd was the press embargo date, and as such that will more than likely be why the release document is dated that day. Sure there were people within GMH who knew the Monaro name prior to 22/3, but similarly the press also published Monaro information back as far as mid June or earlier with significant detail on 17/7, but the 22/7 is the starting point of where it was widely distributed to the masses. If you want to celebrate a date go for it, all I was doing is pointing out a key date in Monaro's history from 50 years ago on the day I posted it. When the 21-22 July comes around it will also be a key date and if many people wish to celebrate so be it. I own two GTS's and a Monaro built early July 1968 so their birthdays are early July 1968 not 22 July.
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gm5735 Offline
#27 Posted : Tuesday, 27 March 2018 9:23:12 AM(UTC)
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Lots of good info in all of that Gents, thanks.

I think all anyone has really proved is that there is no such thing as a "Birthday" for something with as many stages and milestones as a complete car.

There are lots of significant milestone dates in the Marketing, Styling, Design, Engineering, Production, and Sales processes, but no "Birthday" as such, no matter how much we yearn to define a single day on which it all happened.
Dr Terry Offline
#28 Posted : Tuesday, 27 March 2018 11:53:52 AM(UTC)
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I went thru this when I did my first book. I was seeing several 'release' dates in official literature & of course motoring magazines are generally vague & unreliable to boot.

When I got down to the nitty gritty, I found 2 dates of importance, to the general public anyway. The media release & the dealer retail release. The dealer release date was of more importance decades ago when they used to cover the glass front windows of the dealer's showroom prior to that day. In the end I decided to list both dates to avoid future confusion.

To my mind the most important single date is the day the car is announced in the media, which for the HK Monaro was the 22/7/68. This is the date printed on the press release paperwork & usually has an embargo time on it, so that all media outlets know precisely when to announce it. Most often the journos (the ones that matter anyway) have already seen the car previous to this. IIRC the HK Monaro was announced at a function in Surfers Paradise over the weekend of the 20 & 21 July 68.

Quite often these days they also do a 'long lead' release for motoring magazines due to the time it takes to print & publish them monthly.

Getting back to the original post, because the Monaro is such a significant nameplate, its 'naming' date is also important.

Dr Terry

Edited by user Tuesday, 27 March 2018 11:56:29 AM(UTC)  | Reason: Not specified

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HK1837 Offline
#29 Posted : Tuesday, 27 March 2018 12:35:18 PM(UTC)
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I found similar Terry when trying to track down Sandman dates, and also when I was looking for Monaro snippets for Ben a while back. With the Sandman though I have identified the pilot cars so have their actual completion dates off microfiche, and I have also crawled all over the pilot van in its undies (as in stripped to bare metal). That van opened my eyes to what GMH designers originally planned for Sandman but didn't get to do it until HX. I do not have the initial production HQ Sandmans nailed though unfortunately.

The Convention you mention at Surfers paradise was 21-22nd July 1968 as Warren and I both mention numerous times. The 21st was the press release, and the 22nd was the drive day, with the press kept under embargo until 22nd hence most likely the date on the documents. It was planned a week before but was moved back a week due to an AJC meet, which ended up the same weekend anyway due to petrol strikes. 21-22nd was too late to meet many September magazine issue deadlines so a press drive session was planned for the 16th at Lang Lang, the day after the dealer releases on 15th July. I have newspaper snippets from June that actually mention the dealer release on the 15th July too.

What is really strange is in June there is little snippets of Monaro and Brougham info tucked into semi but really un-related articles, especially in the Sun Herald and SMH. Almost like GMH were deliberately sneaking out titbits of info to co-operating Journos. May not be, but seems weird. It blew out in July into significantly more information. Many years ago I straight out asked Christopher de Fraga about his "big scoop" in the Age on 17th July about Monaro and Brougham, and if he was censured for breaking the embargo. You would imagine it is something he would remember if he was smacked over the wrists for it. He didn't actually reply explicitly, but drew my attention to the fact that he was one of the specially selected Journos who got to drive the cars back to GMH Melbourne from Surfers Paradise. In fact he was chosen (rewarded?) with driving a GTS327. Since then it has always puzzled me why, you'd think that GMH Execs would be mighty p'ed off with the info published in the Age on the 17th, almost all of which would have come from either the Dealer release on the 15th or the Press drive at Lang Lang on 16th. Unless of course permission was given to publish it.
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Warren Turnbull Offline
#30 Posted : Tuesday, 27 March 2018 12:46:49 PM(UTC)
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The photos that appear in the Age on 17/7 are frm the dealer release not Lang Lang so do not constitute a breach of embargo. You can tell they are taken at night. So these would be considered "spy" photos.

Was Chris at the Lang Lang press day?

Also I am not trying to say that there are not a number of significant dates just that the official release date is probably the most significant for a motor car as this is the date the manufacturer "planned" for the information to become public about it. If you read through all the internal Holden info on the embargo, Holden management did not leak the information.

And yes the date of your cars being built should be celebrated as significant, and yes they are before the release.


Warren

Edited by user Tuesday, 27 March 2018 12:54:20 PM(UTC)  | Reason: Not specified

HK1837 Offline
#31 Posted : Tuesday, 27 March 2018 3:58:02 PM(UTC)
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I asked him if he was at the Melbourne dealer release or the press day at Lang Lang but he didn't reply to that either. But at the time I was more interested in the Sydney dealer release to see if he remembered my GTS327.

The photo of the Monaro in the Age I agree is a Melbourne dealer release car (red I think), but the other photo IIRC is a 5litre Silver Mink GTS that was at both the Vic dealer release and the Lang Lang press day so the photo may be at the dealer release or in the GMH garage (which is where I think it is) or somewhere else altogether. From what I remember looking into this (this is 5+ years ago) GMH took that GTS and a Brougham to both, but had a red GTS327 at Lang Lang instead of the red Monaro from the Vic dealer release.

I do not know what cars they had in Sydney other than my Warwick Yellow GTS327. Old Charlie McCarron couldn't remember. Unfortunately no photos have ever turned up for that event, the only source I have ever had on it is Charlie.
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Warren Turnbull Offline
#32 Posted : Tuesday, 27 March 2018 5:27:08 PM(UTC)
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They will not be pictures from Lang Lang. Editors had to sign a contract to the effect that they would not use any of the information, or photos, including any photos that they took, before the embargo. This is the wording around the decision to conduct the press day at Lang Lang. Or the Age may have risked it and GMH may have settle out of court for breach of contract.

Oh and Mick, Calais was going to be used on HZ Statesman, was recycled in 1983.
HK1837 Offline
#33 Posted : Tuesday, 27 March 2018 7:08:27 PM(UTC)
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I don't believe the Age were reprimanded for what they published or surely Christopher de Fraga would no longer have been a trusted Journo and got to drive a GTS327 back to Melbourne from Surfers Paradise? The detail in the article is pretty high too, so it has to have come from either the 15th or the 16th events.
Unfortunately I never asked the question of Charlie about secrecy surrounding the Sydney dealer release, and if there were any strict instructions about keeping quiet for a week. I have a Sun Herald article from I think 23th June where they know about the dealer release on 15th, so if the Sydney press knew about that maybe the Melbourne press knew about the Victorian one too the Age paid someone at the Melbourne event for the info? There is info in the Sun Herald on the 14th July about the Monaro and Brougham as well, so possibly more leaked info in the Sydney area occurred? Maybe it was because of the location, in a well known ballroom in the middle of George St which would have been planned at least a few weeks in advance? Whereas the Melbourne event may have been at GMH premises and easier to keep under wraps? It wouldn't be easy to hide a Warwick Yellow HK GTS from all eyes in the middle of Sydney no matter how they bought it in!
Clive Hodgins was the Sun Herald motoring writer.
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Warren Turnbull Offline
#34 Posted : Tuesday, 27 March 2018 9:02:22 PM(UTC)
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Yes some good detail, but there are several mistakes in there as well.

The pricing must have come from the dealers as Holden were very specific that no journo would be given prices until Monday morning at the race track. plus they are not quite right.

Guess we can speculate all we want about what happened 50 years ago.

Warren
HK1837 Offline
#35 Posted : Wednesday, 28 March 2018 12:18:27 PM(UTC)
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Yeah there is mistakes, but the detail is pretty high for it to have come from Chinese whispers. Like the mention of a planned build number, which is possibly how many engines were in the first batch of 327's (the March and April dated engines). It really does look like either insider information (like obtained from the dealer release) or even leaked through the back or front doors of GMH. I'm kicking myself now I didn't press him further about where the info came from, I was happy once he told me he didn't attend the Sydney dealer release.
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Warren Turnbull Offline
#36 Posted : Sunday, 1 April 2018 4:26:59 PM(UTC)
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Originally Posted by: HK1837 Go to Quoted Post
I don't believe the Age were reprimanded for what they published or surely Christopher de Fraga would no longer have been a trusted Journo and got to drive a GTS327 back to Melbourne from Surfers Paradise? The detail in the article is pretty high too, so it has to have come from either the 15th or the 16th events.
Unfortunately I never asked the question of Charlie about secrecy surrounding the Sydney dealer release, and if there were any strict instructions about keeping quiet for a week. I have a Sun Herald article from I think 23th June where they know about the dealer release on 15th, so if the Sydney press knew about that maybe the Melbourne press knew about the Victorian one too the Age paid someone at the Melbourne event for the info? There is info in the Sun Herald on the 14th July about the Monaro and Brougham as well, so possibly more leaked info in the Sydney area occurred? Maybe it was because of the location, in a well known ballroom in the middle of George St which would have been planned at least a few weeks in advance? Whereas the Melbourne event may have been at GMH premises and easier to keep under wraps? It wouldn't be easy to hide a Warwick Yellow HK GTS from all eyes in the middle of Sydney no matter how they bought it in!
Clive Hodgins was the Sun Herald motoring writer.


Just found the drive back list and Chris De Fraga was assigned a GTS on the 11th of July. Had they cancelled this he would not have been able to get home as all flights would have been booked by the 17th when the article appears in the Age.
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#37 Posted : Sunday, 1 April 2018 4:53:35 PM(UTC)
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If he was in the naughty corner bad enough they could have made him hitch a ride with another Journo!

Today (1st April) 50 years ago is the requested Vehicle to Car Sales date for the first HK Monaro, a 186 auto Monaro. So approx. today 50 years ago the very first one was completed. Or it was if the requested date was met. It was a Monday. Most US papers seem to have the front page covered with LBJ not contesting the next Presidential election.

Edited by user Sunday, 1 April 2018 8:18:22 PM(UTC)  | Reason: Not specified

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HK1837 Offline
#38 Posted : Monday, 30 April 2018 6:47:26 PM(UTC)
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Today was another significant day 50 years ago. 30/4/68, the Car to Sales date for the first HK GTS327.
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