The ZB has been outselling its most direct rival - the Mondeo - since it went on sale in Feb. I've seen quite a few on the road.
I know 2 people who have bought them - one private, one a company car (his choice) - both the 2.0L version. The guy with the company option had a string of Camrys before the ZB. He was told 4 cylinder mid-size, his choice up to $42K. He's not a car guy at all, and I was amazed that he chose the ZB. I asked him why, when there's so much competition - Camry, Mazda 6, Subaru Liberty, Mondeo and a myriad of others, and he replied "it's the only one made in Germany, and it's nicer to drive than the others" - can't argue with that answer from joe public who doesn't buy a car based on emotions.
I drove the other (private) one, and when you compare apples & apples - ie, what a Mondeo and a Camry drive like, the ZB is actually pretty decent. Sure, it's nothing like a VE or VF, but when you look at it as a car in that class, it is a worthy contender - but you won't change the mindset of the repeat Camry buyers, which wipes out over half the potential buyers in the ZB's market.
The sooner people wake up & realise that it's never intended to be a DIRECT replacement for the rear-drive, large-engine, sedan, wagon & ute we've come to love, and has stepped down a size class, they'll see that it's right at home where they have positioned it. The only error was continuing the Commodore nameplate on it - they would have been better with a fresh nameplate.
The Ford camp will crow that the Commodore is nothing against a Mustang - but that's not its new target market. It's squarely up against the Mondeo, and it's outselling it. If Ford can justify keeping the Mondeo going in that crowded segment, Holden can certainly do the same with the ZB.
The large car market was shrinking to extinction. The mid-size market is only just surviving. SUVs have done their damage to both. From a marketing perspective, GMH have done the smart thing by entering a market with potential. It's up to the GMH marketing guys to capitalise on the 99% of the population who aren't "car guys" and sell it to them - they could well start by using the German manufacture as a selling point over others made in cheap labour countries. Sure, some of the market are also made in Japan, which can be a selling point for them, but many are from SE Asia & Eastern Europe locations too.
Edited by user Friday, 8 June 2018 8:03:27 PM(UTC)
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