Dave
I think the problem seems to be that the guys on the counters and the guys onselling through eBay are fobbing people off and sending them packing when they complain.
This clearly pisses people off and hence you get these kind of threads happening.
The directors of Rares need to get onto their distributers and then onto their front line employees and tell them that:-
a. Always take on board what complaint a customer has.
b. Always reimburse them if the product remains saleable (or even if it's not - your call)
c. Get the feedback straight back to you directors.
If Rares have decided the way that these issues get resolved is to speak to a director, then give the frontline guys your phone numbers and get them to pass them on to angry customers. Alternatively, give your frontline guys the same powers that you have to resolve issues.
It's your business, and you should run it the way you see fit.
But you need your front line sales guys to have the same customer focused attitude that the directors clearly do.
Basic sales - 1 happy customer will tell 5 of his mates of good service even if ultimately the item wasn't right. 1 pissed off customer will post on line and get to thousands.
Your call - you have had a monopoly for a long time. You still do for lots of the items.
It's a small community, and a $50 item not refunded could send lots of customers direct to the new suppliers that are coming on stream.
My 2 bobs anyway.
Cheers
Jeremy
Edited by user Sunday, 11 July 2010 8:48:53 PM(UTC)
| Reason: Not specified